The BBC

October 7 2011

In the UK, former Essential Research exec Simon Kendrick is to take up the post of Research Manager at the BBC, where he will work across digital media with a primary focus on mobile, social and syndication. In his new role, he will work in the Audiences team, within the BBC Future Media division. Kendrick has spent nearly three years at Essential, most recently as Senior Research Manager. The agency was founded in 2005 by three former BBC Audience researchers, and recently acquired by SPA Future Thinking. Kendrick’s work there has focused on strategic, experimental and commercially focused research projects within the media, technology, entertainment and communications industries. He began his market research career at GfK NOP Media, after graduating with a First in PPE from Oxford, and later worked as a Commercial Research Consultant at ITV. Web site: www.bbc.co.uk . Printer-friendly version of this article. Email this article to a friend. Register for News emails