US marketing research firm KL Communications has appointed former IBM exec Ernesto Martinez as Project Manager in its San Diego office.
Full service agency KL specializes in building and managing proprietary insights communities and panels for a range of industries, and has recently developed the IC2 community platform which specifically targets innovation and idea generation.
Martinez joins with several years of experience as a primary researcher for IBM, where he used his anthropological background to study global trends across cultures.
EVP Client Relations Sean Holbert comments: ‘We’re excited to bring on an employee with an advanced degree in anthropology. Ernesto will use his background to add a deeper layer of knowledge to our research.’
