Online audience specialist comScore has appointed former Ipsos ASI exec Bert Miklosi as Vice President of CPG Marketing Solutions, responsible for business development in the consumer packaged goods sector.
For the past three years, Miklosi has run his own consultancy conducting market research, business development and strategic planning. Prior to this he spent three years as VP Business Development at Ipsos ASI. While working client-side, he served as Director Brand & Communications at Canadian Broadcasting Corporation and Associate Director - Strategic Planning & Advertising at Bell Canada. He began his career in account roles at Grey Advertising and Saatchi & Saatchi.
In his new role, Miklosi will lead the growth of comScore’s Creative & Messaging Optimization product lines within the firm’s AdEffx digital campaign audience validation tool.
States Chairman Gian Fulgoni: ‘We are confident that Bert's extensive experience and track record of working with leading brands will be especially valuable as we expand our advertising testing and monitoring services in the CPG vertical. His deep understanding of brand strategy, copy testing and ad and brand tracking make him an ideal candidate to grow this area of our business and positively impact our clients' success in the marketplace.’
Online audience specialist comScore has appointed former Ipsos ASI exec Bert Miklosi as Vice President of CPG Marketing Solutions, responsible for business development in the consumer packaged goods sector.