Crimson Hexagon

January 25 2012

In the US, social media analyst Crimson Hexagon has appointed Curt Bloom as Senior Vice President of Sales and International Business Development. Founded in 2007, Crimson Hexagon uses patent-pending technology developed at Harvard University's Institute for Quantitative Social Science to power its ForSight platform, which delivers a real-time view of how engaged online consumers think and feel about a brand or issue. Bloom joins with more than 30 years’ international sales, marketing and business development experience. Most recently, he served as Interim CEO and Board Director of UK-based marketing analytics specialist smartFOCUS, where he led the sale of the company to Emailvision. Prior to this, he was MD of EMEA for marketing management software firm Unica, subsequently acquired by IBM. During his career, Bloom has also held senior positions with other technology companies including Kronos, Bachman Information Systems and McCormack & Dodge. President and CEO Patricia Gottesman comments: ‘Curt Bloom is a seasoned senior executive with substantial management and international development experience. We welcome him as a leader of our global sales efforts and as a member of the growing team.’ Web site: www.crimsonhexagon.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails