Ipsos Mendelsohn

July 10 2008

In New York, Anne Wagner and Richard Vogt have joined global media research agency Ipsos Mendelsohn in newly-created roles as VPs Business Development. Wagner joins from Mediamark Research & Intelligence (MRI), where she served as Senior National Accounts Manager for the past 11 years. Her more than 20 years in the industry includes advertising account management at American Demographics and National Audubon Society. In her new role, she will be working with agencies and advertisers in a business development capacity. Vogt was previously VP/Advertising Research at TV Guide, where his responsibilities included managing all research needs for the magazine and companion web site, and servicing the needs of advertiser sales, corporate, editorial, marketing, circulation and public relations. His 30+ years in the industry include similar research management roles at Bates USA, Seltel, McCann-Erickson, Carsey-Werner and ABC Television Network. Vogt’s main focus at Ipsos Mendelsohn will be business development in the TV, mobile phones and desktops/laptops categories. ‘With Anne and Richard on board we are sending a clear signal to the industry that Ipsos Mendelsohn is firmly committed to expanding into all facets of media research as they impact agencies, advertisers and the media alike,’ stated President Bob Shullman. Ipsos North America concluded the acquisition of Monroe Mendelsohn Research (MMR) in May, to form Ipsos Mendelsohn. Web sites: www.ipsos-na.com and www.mmrsurveys.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails