London-based online qual agency nqual has appointed former Kudos and Harris Interactive executive Jeroen Verheggen as Head of Sales.
Verheggen joins with six years’ market research industry experience, gained in both traditional and online data collection. Most recently he worked at Kudos Research as Business Development Manager in charge of sales and marketing strategy, and prior to this, in a sales capacity at Harris Interactive.
In his new role, Verheggen will co-ordinate the firm’s account development team, manage international sales and extend the network of agency and recruitment partners.
CEO Jamie Hamilton comments: ‘Jeroen is perfect for the team, he has the experience, and shares our vision of how the companies of the future will communicate with the people on whom their business depends.’
nqual was founded in 2005, to develop a platform which would replicate offline qual techniques and communications in an online environment. Last year, UK-based Cello Group bought a 21% share in the firm.