Cognicient Deal Extends BI Tool to Pharma Clients

UK marketing services firm PharmaGems has partnered with data integration agency Cognicient, to enable healthcare companies and their market research agencies to link new studies with existing data.

Cognicient, a specialist in this process, launched a new solution called Link BI to FMCG clients earlier in the year - the new partnership will introduce it to clients in the healthcare sector.

Combined with PharmaGems' understanding of the specific research needs and objectives of the healthcare sector, the Cognicient software will help clients reduce unnecessary research spend by optimising the value of existing research data.

Additionally, the partnership will provide healthcare clients and their agencies with a dashboard, to help senior managers extract marketing implications from complex data sets.

'Cognicient Link BI is well-suited to enabling healthcare companies get significantly more value from their research data,' states Cognicient MD, Mike Page. 'We also recognise that these companies want to work with people who thoroughly understand the industry, and are delighted to partner with PharmaGems to deliver this.'

PharmaGems' Board Director Allan Bowditch says his firm believes the initiative will offer 'significant value' to the healthcare industry.

Web sites: www.pharmagems.com and www.cognicient.com .