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Five on Shortlist for Australian IAB
In Sydney, the Interactive Advertising Bureau of Australia (IAB) have whittled down the original twenty-one companies bidding for their online audience measurement contract to a shortlist of five.
The five companies coming through the first stage are: comScore; Nielsen Online; Vizisense; Colmar Brunton teamed with Gemius; and Roy Morgan Research teamed with Effective Measure International. Roy Morgan has partnered with EMI specifically for the tender, while comScore has opened offices in Australia as part of its bid.
Paul Fisher, IAB Australia's CEO said the culmination of this 'extensive and rigorous process' would be 'the most significant single event in online measurement in Australia.'
The technical group (TRG) evaluating the bids is being led by veteran media researcher Ian Muir, and includes representatives from media agencies and advertisers.
The IAB has been under growing pressure from advertisers to adopt a single measurement standard and the winning bid should be announced by the end of the financial year.
Web site: www.iab.net .
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