MMR Names Leader for New London Operation

Consumer and sensory specialist MMR Research Worldwide has hired former Conquest Research director Judith Henderson to lead its new London office, where it has also appointed Elina Halonen, Katja Lips and Adrian Martindale, and re-located Mark Sismey.

The Oxfordshire-based firm is part of the MMR Group, which also has offices in New York. It provides clients in the food, drink and personal care sectors with sensory research, product testing, NPD and emotion-based research.

The new Hanover Square-based office will be led by Henderson (pictured), who joins with more than twenty years' market research industry experience. Most recently, she worked at SPA Future Thinking, prior to which she spent more than twelve years at Conquest Research, serving on the Board. She began her career at BMRB.

Halonen joins the firm as Senior Research Executive having previously worked at HPI, Basis Research and Ipsos MORI, while Lips joins from SKOPOS as a Research Executive, and Martindale becomes a Trainee Research Executive after graduating from Lancaster University.

In addition, Sismey, who was recently promoted to the post of Innovation Director, has relocated to the office from MMR's UK HQ in Wallingford, Oxfordshire.

Web site: www.mmr-research.com .