Oxfordshire-based consumer insight and sensory specialist MMR Research Worldwide is planning to open a new office in London in September.
The company is part of the MMR Group, which also has offices in New York. It provides clients in the food, drink and personal care sectors with sensory research, product testing, NPD and emotion-based research.
Last summer, the company launched SURF, a new tool to help clients optimise the size and structure of their product ranges.
The company's new Hanover Square office will support its recently expanded teams in Wallingford, Oxfordshire.
MMR Research Worldwide is headed up by Mat Lintern (pictured), who is also MD of the firm's online business Qubiq-Online.
Web site: www.mmr-research.com .