Innovid Raises $11m to Expand Across Platforms

Online video analytics specialist Innovid has raised $11m in Series C funding, which it will use to extend its service for PC, mobile and tablet platforms, while also developing offers for new formats such as gaming consoles, connected TV and video-on-demand.

Based in New York, Innovid provides tools to create, deliver and measure video campaigns. Proprietary systems for real-time analytics and reporting provide insight into ad viewability, engagement, awareness and social media sharing. In addition, the company partners with several research firms for an extended range of measurement options.

In January, Innovid received Media Rating Council (MRC) accreditation for its video ad statistics, indicating that these comply with the body's minimum standards for Media Rating Research and with the IAB's Ad Impression Measurement Guidelines.

The latest funding comes from existing investors Sequoia Capital, Genesis Partners and T-Venture (Deutsche Telecom), along with new investor Vintage Investment Partners. This new sum adds to the previously received $3m in Series A funding, $4.1m in a venture round, and $9.5m in Series B raised in 2011, and brings the total raised to date to $27.6m.

CEO and co-founder Zvika Netter (pictured) comments: 'TV ad spending in the US alone was estimated to reach $70 billion last year. Imagine the increased value of those dollars when brands add personalization, interactivity and advanced measurability to their ads. Our technology is the first to bridge TV and digital by bringing together the powerful visual experience of video and the full personalized and interactive capabilities of the Internet.'

Web site: www.innovid.com .