Funds for Video Analytics Provider

US-based Innovid has announced a $9.5m round of funding led by Sequoia Capital and earmarked for aggressive global expansion of its Interactive Video Ad Serving & Analytics offerings.

Gili Raanan, General Partner at Sequoia Capital, joins Innovid's Board of Directors. Existing investors Genesis Partners and T-Venture (Deutsche Telecom) also participated in the funding round.

Innovid's iRoll and DYNAMO products provide clients with an integrated platform for creating, serving and measuring interactive video ads, and promises 'deep insight into campaign performance and ROI'.

Co-founder and CEO Zvika Netter comments: 'Having Sequoia Capital as a business partner will allow us to get our offerings into the hands of more marketers worldwide'; while Raanan enthuses: 'The growth in online video consumption and advertising is staggering. We identified Innovid as a true technology leader in the industry with unparalleled integration into the distribution channels of video publishers & ad networks.'

The firm, which is currently recruiting to boost the development of its global platform, is online at www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.