Origami Logic Relocates and Hires

US-based analytics firm Origami Logic has moved its headquarters to Mountain View, CA, doubling its office space to accommodate future growth. The firm has also appointed Steven Wastie as Chief Marketing Officer and Mark Lambert as Chief Financial Officer.

Previously based at Menlo Park, CA, Origami offers self-service visual analytics software to help marketers optimise ROI. Last year, the firm announced it had secured $25m in a Series C round of funding for product development and growth in the engineering, sales and marketing teams - adding to earlier substantial rounds in January 2014 and November 2012.

Wastie joins after serving as CMO of app intelligence firm AppDynamics, prior to which he held exec roles in firms including Xirrus, Juniper Networks and Inktomi. Lambert most recently served as CFO of marketing platform ClearSlide, before which he held financial leadership positions at Blurb, Connexus Corporation, Tellme Networks, Yahoo! and 3Com. In their new roles, Wastie is responsible for the worldwide marketing strategy and in-market execution plans, while Lambert oversees the finance, talent, legal and facilities functions.

The pair both report to Origami Logic CEO and co-founder Opher Kahane, who comments: 'The overwhelming market response to our solution has surpassed all of our expectations, and we plan to significantly scale our product capability and go-to-market capabilities this year to further fulfil the demand for marketing signal measurement. Adding two seasoned executives is an essential step. Steven and Mark both have strong track records with category leaders, and we expect them to help us make 2016 a milestone year for Origami Logic'.

Web site: www.origamilogic.com .