Origami Gets $25m Funding

US-based Origami Logic has raised $25m in a Series C round of funding, which it will use to accelerate company growth and product development, and more than double its headcount, with a focus on growing its engineering, sales and marketing teams.

Based in Menlo Park, CA, the company combines visualization, big data analytics and other data science technologies to help clients analyze their social media, mobile, web, search, display and e-mail campaigns. Earlier this year, it launched a platform called Marketing Signal Measurement (MSM), providing a detailed understanding of marketing performance across paid, earned and owned media.

The new funding adds to the $15m Series B round raised last year, and brings the total raised to date to $49.3m. Next World Capital led the latest round with participation from DAG Ventures and existing investors Accel Partners, Icon Ventures and Lightspeed Venture Partners.

Tom Rikert, Partner at Next World Capital, comments: 'We are backing Origami Logic because the team is solving the biggest problem that marketers face today. The company's continued innovation and growth will disrupt the marketing technology sector and drive the market to embrace the era of marketing signal measurement'.

Web site: www.origamilogic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.