Kochava Adds Real-Time Media Cost Data to Dashboard

In the US, mobile campaign analyst Kochava has added 'dynamic media cost data' to its dashboard, allowing users to view it alongside campaign performance metrics.

With an HQ in Sandpoint, Idaho, and operations in Beijing, Seoul and Dublin, Kochava provides advertisers with real-time visualization of campaign data that spans from initial launch through conversion and lifetime value reporting, including post-install event tracking. The firm collects cost data from network partners dynamically on the click, via proprietary APIs where available and through web scraping techniques where not.

According to Kochava, without media cost data, advertisers are unable to fully understand the real cost of an ad campaign in a single place, and are forced to combine data from multiple sources manually. CEO Charles Manning (pictured) comments: 'With Kochava, advertisers get a single platform that pulls together all the data they need, from impressions and clicks, to installs and events, and now we've added media cost data to that, the final piece in creating a comprehensive campaign feedback picture'.

Web site: www.kochava.com .