SKIM Hires Church as NJ Healthcare Team Director

Customer insights agency SKIM has appointed pharma industry research specialist Fred Church as Healthcare Team Director, based in its Hoboken, New Jersey office.

SKIM is headquartered in Rotterdam, the Netherlands, with additional offices in Singapore, London, Geneva, New York, San Francisco, Rio de Janeiro and San José, and Sweden, serving clients in the CPG, healthcare, technology and financial services sectors. Church (pictured) joins with a pharma quant research background, and spent the past twelve years at Ipsos Healthcare, latterly as VP Commercial Strategy & Forecasting. Prior to this, he worked for Nielsen BASES for fourteen years, conducting qual concept testing and sales forecasting for CPG, OTC healthcare and pharma clients. During this time he co-founded and led the BASES DTC group, devoted to MR and sales forecasting for pharma consumer ad campaigns.

In his new role, Church's focus areas will include forecasting, market modeling, direct-to-consumer ROI prediction, target product profile evaluation, and patient support program optimization. In addition, he will lead the team's patient decision journey mapping and in-the-moment forecasting initiatives. Mike Mabey, VP, Client Solutions Americas, comments: 'Fred is a widely recognized direct-to-consumer pharmaceutical advertising thought leader and ROI model builder. As SKIM continues to deepen its global healthcare footprint, our team is excited about the additional depth of forecasting and DTC experience Fred brings to SKIM'.

Web site: www.skimgroup.com .