Ipsos Appointment Boosts Health Team

Ipsos has appointed Fred Church as VP for the company's growing Health Practice in North America. Church, who has extensive experience of analysing direct-to-consumer (DTC) advertising campaigns, will help develop products for the health and pharmaceutical industries.

He joins Ipsos following 15 years at ACNielsen BASES, which provides pre-market consumer insights for marketers of consumer packaged goods. He has analysed hundreds of direct-to-consumer pharmaceutical advertising campaigns and co-invented a forecasting model for direct-to-consumer (DTC) advertising.

Tom Neri, President of the Ipsos Insight Services and Loyalty Division in the US, says Church will work nationally on research design and consulting with health business units, and especially closely with the firm's Parsippany, NJ-based cross-functional health teams.

Church says his previous position allowed him to harmonize learning from multiple research methodologies including copy testing, segmentation, epidemiology and tracking. 'I was there right from the start when branded DTC advertising was first permitted and gained invaluable experience forecasting return-on-investment for hundreds of pharmaceutical DTC campaigns'.

Ipsos-Insight is online at www.ipsos-insight.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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