Ebiquity Buys Remainder of Italian Subsidiary

UK-based media and marketing analytics firm Ebiquity has acquired the remaining 49% stake it its Italian subsidiary Ebiquity Italy Media Advisorys, with the total consideration expected to be EUR 3.4m.

Ebiquity Italy provides media benchmarking services and measures the performance of social media and sports sponsorship. Ebiquity acquired a majority stake in 2010, with an option to acquire the remainder at the appropriate time. The transaction is expected to complete in April 2020.

The remaining equity is currently held by the subsidiary's founders, CEO Arcangelo DiNieri (36.75%) and General Manager Maria Gabrielli (12.25%), who will retire from executive roles in the business, but will remain advisers to ensure a smooth transition. Giulia Biesuz (pictured), previously Media Client Service Director, will succeed Arcangelo, becoming Managing Director of the subsidiary following the transaction.

Ebiquity's interim CEO Alan Newman said: 'Arcangelo and Maria have developed an excellent business and strong market position in Italy. We look forward to building further on their success under Ebiquity's full ownership'.

Web site: www.ebiquity.com .