Crowd DNA Adds to Teams in NYC, Amsterdam and London

In New York, cultural insights and strategy consultancy Crowd DNA has appointed Alyssa Silver as an Associate Director and Nicole Keklik as a Senior Consultant. The firm has also expanded its teams in Amsterdam and London.

Acquired by UK-based marketing and customer analytics consultancy STRAT7 last year, Crowd DNA conducts research to understand people, culture and trends across the world. The team includes researchers, strategists, designers, writers, and filmmakers, supported by a global network of industry experts, academics, creators, influencers, trend scouts and journalists, who work with companies to strengthen their brands through 'greater cultural relevance'. Headquartered in London, the firm also has offices in Amsterdam, New York, Sydney and Singapore.

Silver joins the Crowd Numbers quant team after nearly six years at Hall & Partners, where she latterly served as Strategist Manager, and Keklik joins the Strategic Insights qual team, having previously been a Strategist at Firefish-owned child and family research specialist Pineapple Lounge. Crowd DNA founder and CEO Andy Crysell comments: 'We're delighted to welcome Alyssa and Nicole to Crowd DNA. We have big plans for growing the business in the US in 2021 and beyond, and they really add to the expertise we can offer on the ground in this ever-competitive market.'

Elsewhere, Luzie Richt becomes a Strategic Insights Consultant in Amsterdam, and in London, Paul White has been named Strategic Insights Director, and Sophie Clark has been appointed as Strategic Insights Consultant.

Web site: www.crowddna.com .