London-based cultural insights agency Crowd DNA has opened an office in Singapore, where it has appointed former Fiftyfive5 MD Emma Gage to head the business.
Crowd DNA conducts commercial and thought leadership research in areas such as media, fashion retail, technology and entertainment. The firm combines researchers with strategists, writers, designers and film-makers, based in offices in London, Amsterdam and New York.
The Singapore office will support existing clients in the region, while developing new business opportunities. Gage (pictured) worked most recently at insights consultancy Fiftyfive5 as Singapore MD, before which she was co-MD of Flamingo in Shanghai, having previously been CEO of the firm in New York. Earlier, she held senior strategy roles with Young & Rubicam, Euro RSCG, Naked Communications, and Mediaedge:cia.
Andy Crysell, Crowd DNA founder and Group MD, comments: 'We're excited to now be launching in Singapore and cannot think of a better person to lead our business in the APAC region than Emma. She can call on significant experience in our core field of offering authentically culture-fuelled strategic recommendation that enables brands to adapt and improve'.
Web site: www.crowddna.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.