Behaviorally Hires GfK's Burnett as Client Dev VP

In New York, shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has appointed long-time GfK exec Jola Burnett as Vice President, Client Development.

The recently rebranded company combines its own behavioral framework with category expertise to examine the drivers of consumer behavior and shopper growth. In April, it expanded into Asia, opening hubs in both Singapore and Shanghai.

Burnett (pictured) joins after nearly sixteen years at GfK, latterly as VP of the consumer trend study GfK Consumer Life. Earlier, she was a Research Associate in GfK NOP's Qualitative Practice, having joined in 2005 as a Research Analyst.

In her new role, Burnett will support clients throughout the North American region. Commenting on the appointment, US MD Ian Elmer said: 'In Jola, we have a passionate and ambitious human-centric leader who is a trusted source in shopper trends and behaviors. Her experience, innovative thinking and enthusiasm are a wonderful fit for our future-focused team as we help clients drive shopper growth. We look forward to her contributions to our strategy and the company as a whole'.

Web site: www.behaviorally.com .