Forsta and Watermelon Combine CX Expertise

Customer experience (CX) and research tech company Forsta has announced a partnership with CX and insights specialist Watermelon, to deliver CX expertise, methods and technology via Forsta's CX platform.

The pair say they will focus on making a 'new generation' of CX benchmarking available for Forsta's clients. Giles Whiting, Forsta's COO and MD, Voice of Customer and Voice of Employee, comments: 'Even in the early stages of this partnership we saw how valuable Watermelon's proprietary benchmarks can be for our clients - allowing them to understand their performance versus industry and geographical peers, and to better identify areas of opportunity in which to improve. Together we will help businesses around the world drive customer advocacy, and progress towards achieving it'.

Mark Squires, CEO of Watermelon, adds: 'Having enjoyed a successful relationship with Confirmit and FocusVision for over ten years, I'm really excited about our future with Forsta. This partnership will be pivotal in enabling our clients to better understand customer experiences and to benchmark performance in greater detail, providing a clearer picture of what matters most and where to focus to drive their businesses forward'.

Web sites: www.forsta.com and www.watermelonresearch.com .