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WebTrends Enhancements Target Large Organizations
Web analytics firm WebTrends has enhanced its Analytics 8.5 software, to help multinationals and other large businesses reduce the time and resources needed to generate and share business insights from their web sites across their organizations.
The upgrade enables system administrators to create user rights and manage large numbers of user accounts in multiple languages, through new group and role-based processes. In addition, it allows marketers to calculate a web site's key performance indicators (KPIs) and explore Web 2.0 media trends.
This latest release follows the debut of the firm's Software-as-a-Service (SaaS) format in June. While both formats offer the same features, WebTrends says that its on-premise software provides the control and security preferred by some larger organizations.
The latest features also enable enterprises to calculate measures on the fly, streamline administration and manage analytics in Asian languages.
'These enhancements provide the ease of use necessary to extend web analytics throughout the enterprise,' stated CEO Dan Stickel. 'They demonstrate our renewed commitment to providing our customers with innovative new ways to extend the value of our powerful and flexible analytics solution.'
Oregon-based WebTrends is online at www.webtrends.com . Last month, the firm partnered with web content management firm SDL Tridion on a product offering marketers the prospect of continuously improving the experience of their web site visitors.
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