Launch of WebTrends Enabler

Web analytics firm WebTrends has partnered with web content management firm SDL Tridion on a product offering marketers the prospect of continuously improving the experience of their web site visitors.

The firms say the new system, named Enabler, synchronizes the content of web sites with the customer results it generates to offer continuous insight into online visitors.

Using the tool, marketers can drag and drop tracking code onto their web sites using modular templates. This code enables the WebTrends Marketing Lab suite - which provides measurement, multidimensional analytics, and online search optimization - to monitor sites and feed customer results and other insights into SDL Tridion solutions.

'The WebTrends Enabler is a terrific example of the power of the open, standards-based technology that WebTrends believes in,' said Aaron Gray, Director of Open Exchange Partnerships for WebTrends. 'The value of our offerings and those of our partners is multiplied many times over when they can be easily combined into collaborative solutions.'

According to SDL Tridion President Erik Aeyelts Averink, the tag management capability of the new tool reduces time and costs when integrating and maintaining tags, and also reduces the time it takes to understand customer behavior on web sites.

Oregon-based WebTrends is online at www.webtrends.com , while SDL Tridion has offices and partners throughout North America, Europe and Asia and is on the web at www.sdltridion.com .

In June, WebTrends upgraded its analytics solution to reduce the time and effort needed to generate Web 2.0 and other business insight.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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