Synovate China

November 3 2009

In China, Synovate has appointed Jessica Liu as Research Director – Media, based in Beijing, where she will focus on further development of the media business in the country. Liu joins with more than 12 years’ experience running media research projects in China. Most recently she was Research Director of Ipsos MediaCT (formerly known as Monroe Mendelsohn Research) Greater China, prior to which, she was Vice-General Manager of Research at marketing and media research agency Sinomonitor. Darryl Andrew, CEO of Synovate in China comments: ‘Jessica’s experience spans magazines, newspapers, Out-Of-Home , Internet research and, of course, the ubiquitous TV arena. We will enjoy real synergy as we combine Jessica’s experience in China with the suite of media solutions that Steve Garton and his team have developed for Asia and the rest of the world.’ Synovate Media’s syndicated studies are designed to provide insights on media and digital consumption, lifestyle, prosperity and influence across wide audience groups and regions. Web site: www.synovate.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails