London-based brand development agency Sundance has appointed Claire Parham as a Project Director.
In her new role she will be responsible for developing new product strategies and delivering brand insight to global clients including Unilever, Pepsico, Cadbury; and will use her experience in Latin American markets to further develop Sundance’s international reach.
Parham has seven years’ research experience. She started in research at Flamingo, rising to AD and working on international briefs, mostly in NPD for the Unilever team.
Director Daniel Dumoulin comments: ‘Claire is a strong asset for Sundance. Her international experience complements the team’s ever-growing reach, and her approach to insight maintains the complexity of understanding that our clients expect. We are delighted to be in a position to bolster Sundance’s capabilities so soon after the appointment of Jessica Bower.’
The agency focuses on consumer insight and strategic planning, with a strong multi-cultural aspect.