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InsightExpress | March 30 2010 |
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 In the US, digital marketing research firm InsightExpress has promoted Dan Campbell to Vice President and Lauren Benedict to Senior Director, while appointing Karen Joyce as Senior Account Executive.
Online specialist InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles.
Campbell, a research veteran with 30 years’ experience, originally joined the firm in 1999. In his new role, he will continue to develop new client relationships, with particular focus on media and publishing accounts. He will also continue to support client mobile research needs with Mobile AdInsights, a research offering that measures the attitudinal effect of mobile advertising.
Prior to joining, he held research positions at Kaava, Ipsos Interactive, Media Metrix, FIND/ SVP, and CMP Media.
Since joining the firm, Benedict has added several key brands and agency partners to InsightExpress’ portfolio. She will now oversee the development of East Coast agencies and lead an initiative aimed at centralizing the firm’s holding company relationships. Earlier in her career, Benedict was Account Executive, Digital Media at NBC Universal.
Joyce joins with more than 15 years’ sales experience in the media and marketing research industry. Most recently she was Senior Account Executive with NewYorkDailyNews.com, prior to which, she held positions with Tribal Fusion, Adify Ad Network, Market Tools and ESPN.
In her new role, she will be responsible for agency sales in the New York City and Southeast territories.
‘Both Dan and Lauren are committed to fulfilling our company’s strategic vision and effectively addressing the advanced marketing measurement needs of our clients,’ stated Drew Lipner, EVP, Group Director. ‘Karen brings a wealth of experience and diverse industry knowledge and we are thrilled to announce these promotions, and the addition of Karen.’
Web site: www.insightexpress.com .
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