InsightExpress Welcomes Campbell Back To The Fold

In the US, online research firm InsightExpress has expanded its Digital Media Measurement division with the homecoming of Dan Campbell as Director of Media and Publishing.

Campbell was the first sales professional hired by the company in 1999. He remained with the firm for seven years as Group Director Advertising & Media before leaving to take up the post of VP Sales at online personal media analysis firm Kaava. Before joining InsightExpress the first time, Campbell held research positions at Ipsos Interactive, Media Metrix, FIND/SVP and CMP Media. He holds a BA in Marketing and an MBA in Finance from Long Island University.

In the newly created role Campbell will be responsible for developing actionable research programmes using the company's digital media measurement tools. He will also support client mobile research needs with InsightExpress's Mobile AdInsights, which measures the attitudinal effect of mobile advertising.

Drew Lipner, VP Group Director, Digital Media Measurement, commented: 'We're thrilled to have Dan back on board. Having known and worked with Dan for many years, I'm very pleased to have the opportunity to work with him again.'

InsightExpress is headquartered in Stamford, Connecticut, with additional operations in New York, Los Angeles and San Francisco. Earlier in the year, the firm undertook to manage the research for a project designed to analyse consumer perception of video-based advertising ( www.mrweb.com/drno/news6980.htm ). Web site: www.insightexpress.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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