Market Probe

May 20 2010

US-based full-service agency Market Probe has appointed Dr Michael Lowenstein as Executive Vice President. Founded in 1976, Milwaukee-based Market Probe has offices throughout the United States and in Canada, Belgium, France, the UK, the UAE, Bahrain, India, Singapore and China. Lowenstein joins with more than 30 years’ management and consulting experience in customer and employee loyalty research, CRM, loyalty program and product/service development. He has presented at industry and professional conferences across the US and in over 20 foreign countries and has worked as an instructor / facilitator for organisations including the Direct Marketing Association, Pennsylvania State University / American Marketing Association, American Society for Quality, The Conference Board, ESOMAR, Bank Administration Institute, SOCAP and the American Management Association. He is the author of four management books, including One Customer, Divisible which was published in 2005. In his new role, Lowenstein will report to President and CEO Dr T.R. Rao, who comments: ‘We are excited to be adding someone as well-respected as Lowenstein to our team. He is a leading authority on stakeholder, brand, and enterprise advocacy, and we know his expertise will be very valuable to our clients.’ Web site: www.marketprobe.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails