Market Probe Boosts Senior Team in Singapore

In Singapore, full service agency Market Probe has appointed Roger Thomas as Managing Director of Asia Pacific Operations, and Saji Kumar as Senior Vice President, Asia Pacific Operations.

Founded in 1976, US-headquartered Market Probe specializes in stakeholder measurement programs focusing on customers, employees and brands.

The firm has an international staff of about 350 based at offices in 10 countries, including the US, Canada, Belgium, France, the UK, UAE, Bahrain, India, Singapore and China.

Last year, Market Probe was ranked by Inside Research Magazine as the second fastest growing of the top 35 market research firms, based on its $44.5m annual global revenues.

Thomas joins with more than 30 years' experience in the marketing industry, having worked both client and agency side. During his career, he has held many senior level positions, including President of the Strategic Service Division at Total Research in Princeton, US, and MD of Total Research in the UK.

Most recently, he worked as an independent consultant, specializing in providing consultancy services to airport authorities around the world.

Kumar has more than 20 years' experience as a marketing research professional, Prior to joining, he held senior positions at agencies in the US and Australia, including IPSOS, Modeling and Consulting Group, TNS, Millward Brown and Gallup.
er satisfaction, branding, advertising research, consumer insights, survey methodology, U&A and segmentation.

Web site: www.marketprobe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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