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MarketTools Ltd
June 1 2010


Ben LanglebenIn the UK, online specialist MarketTools has appointed Ben Langleben as Strategic Client Director.

With headquarters in San Francisco and London, MarketTools provides insight and feedback platforms, global panels and research innovation. Its portfolio of technology-based insight brands includes Zoomerang, CustomerSat, TrueSample ZoomPanel and ZoomPanel Tech.

Langleben joins with more than 12 years’ MR experience. Most recently, he worked at consumer research agency rdsi, where since 2007 he was Head of Quantitative Research. For the five years before this, he was Principal of Incite Marketing Planning, where he specialised in alcoholic drinks research in the UK and abroad; and prior to this, he spent nearly five years as a Market Research Consultant at Research International.

His specialities include building interactive data modelling tools, choice based modelling (conjoint/BPTO) and managing customer/consumer segmentation studies and employee satisfaction programmes.

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