Interpret

June 7 2010

US entertainment, media and technology market research firm Interpret has appointed Jeff Tiddens as Director of Syndicated Sales. Based in Los Angeles with offices worldwide, Interpret is known for its ‘New Media Measure’, which surveys 9,000 consumers aged 12-65 each quarter, to produce a view of US media behaviors, attitudes and product consumption. Last August, the firm launched MobileTrax, a syndicated research tool which provides an understanding of what drives the purchase of mobile handsets and devices. Tiddens joins from Mediamark Research & Intelligence (MRI), where he spent the last eight years selling syndicated and custom research solutions. He previously worked as a Media Planner/Buyer at DavisElen Advertising. ‘Throughout his career, Jeff has demonstrated a strong track record of helping clients leverage syndicated data for actionable business intelligence,’ states Interpret co-founder and CEO Michael Dowling. ‘With Jeff aboard, we have added key depth to a team charged with delivering fresh insights to understanding and optimizing ever-changing, fast-evolving consumer behaviour.’ Web site: www.interpretllc.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails