Spring Research

July 2 2010

UK-based Spring Research has appointed Toby Collins as Research Director and Anna Wills as Account Director in London. Founded in 2004, Spring Research uses a variety of qual and quant approaches to uncover new insights into the ways that consumers view and respond to companies and their marketing activities. Last summer, the agency launched Emotimeter; a methodology to measure the emotional resonance of ad campaigns using emoticons and other novel ingredients. Collins joins with 10 years’ customer insight experience gained across a range of industries. Most recently, he worked client-side as Customer Insight & Research Manager at AXA Insurance, prior to which, he was Research Manager at Nissan Motor GB and at Renault. He also worked agency-side at DVL Smith/Cognition, Research International and FDS International. Wills joins from Britvic Soft Drinks where she was a Planner for J20 and drench. Before this, she worked for Spring’s sister firm Mesh Planning, Hall & Partners, and Millward Brown, and has more than eight years’ research industry experience. ‘The extensive client side experience that both Toby and Anna bring with them will enhance the business perspective of our day to day offering and be invaluable in helping us with our new product development, ‘commented CEO and founder Stephen Phillips. Web site: www.springresearch.co.uk . Printer-friendly version of this article. Email this article to a friend. Register for News emails