In the UK, communications research agency MESH Planning has hired Anna Wills as Account Manager, supporting new clients Sony and Orange.

Wills joins from Hall & Partners where she worked across brand entertainment, word-of-mouth, digital and brand licensing, while also generating new business. Prior to this, she managed both ad hoc and continuous studies at Millward Brown.

Managing Partner Fiona Blades comments: ‘Anna brings substantial communications research experience to our growing team. We’re delighted she’s joined us and her expertise will be invaluable in developing key client relationships.’

The London-based agency, which was founded last year by Blades and Stephen Phillips, is part of the 38th Floor Unlimited group of companies, along with Spring Research (which recently launched Culture Track to help brands spot cultural changes – www.mrweb.com/drno/news6888.htm ) and its youth division, Tuned In (www.mrweb.com/drno/news5253.htm ). Web sites are at www.meshplanning.com , www.38thfloor.com and www.springresearch.co.uk.

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