MPG

September 16 2010

In the US, Havas-owned media agency MPG has appointed Peter Sedlarcik as Senior Vice President, Director of Analytics. MPG, which was launched in 1978 and now has a network spanning more than 100 countries, offers a full range of services including media planning and buying, market research, efficiency measurement and strategic communications development. Sedlarcik joins from media agency TargetCast tcm, where he worked as SVP, Director of Insights and Analytics. Prior to this, he served as VP Media Consulting at Millward Brown North America, before which he spent several years at MPG USA as SVP Research Consultancy, overseeing a team of research consultants and managing proprietary consumer and media insight efforts. Earlier in his career, he was an Associate Director, Knowledge & Information at Carat North America. In his new role, he is charged with leading research initiatives and analytics programs for the agency’s clients. Web site: www.mpg.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails