In New York, comms research specialist Echo Research has appointed Nicole Nelson as Business Development Manager for its Echo Sonar online media evaluation and benchmarking service in the US.
Echo specializes in reputation audits, stakeholder research, media content analysis, and evaluation and monitoring of social media. The Echo Sonar tool gathers coverage from 30,000 international titles and returns findings according to keywords, including those relating to specific brands or topics.
Nelson joins following five years at media intelligence and monitoring firm VMS. Prior to this she was a Fan Rewards Co-ordinator for professional baseball club The Atlanta Braves.
Dan Soulas, MD of Echo Research in the USA, comments: ‘At VMS Nicole gained a deep understanding of the importance clients attach to evaluating the impact of media coverage. This will be a strong advantage as we roll out our planned program of enhancements to the Echo Sonar offering.’
In New York, comms research specialist Echo Research has appointed Nicole Nelson as Business Development Manager for its Echo Sonar online media evaluation and benchmarking service in the US.