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Instar | November 16 2011 |
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 P\S\L Group company Instar has appointed Amy Chai to lead business development in Asia, from a base in Hong Kong.
Instar recently rolled out an online quant pharma research service, Instar OnDemand, in Europe and Asia, offering ‘fast turnaround’ quant research across the globe. The tool is used to provide physician feedback on breaking news, message recall and tracking, and market sizing issues, and can be customised for a variety of business issues and initiated with multiple physician groups across the regions.
Chai joins the firm with thirteen years’ research experience, managing large-scale qual and quant studies across Asia Pacific. Most recently, she served as Director, Business Development Asia for WorldOne, prior to which she spent 11 years at Synovate in research and project director roles. She began her career as a Researcher at Millward Brown.
Web site: www.pslgroup.com .
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