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European and Asian Roll-Out for Pharma Service

September 27 2011

P\S\L Group company Instar has rolled out its online pharma quant research service Instar OnDemand in Europe and Asia, and appointed former Synovate Healthcare exec Jean-Olivier Marty to spearhead the launch.

Jean-Olivier MartyInstar OnDemand provides the pharma industry with 'fast turnaround' quant research across the globe. It is used to provide physician feedback on breaking news, message recall and tracking, and market sizing issues, and can be customised for a variety of business issues and initiated with multiple physician groups across the regions.

Marty joins as Director of European Business Development from Synovate Healthcare, where he spent six years in various positions within the firm's Global Therapy Monitors team. Prior to this, he worked in the New Products Development team at Pfizer in both France and the UK.

Commenting on the roll-out, Marty says: 'Instar is used by clients when time is of the essence, and when they need the quality of a well-conducted primary market research project without the long timelines or high costs. We are really pleased to be able to offer this service to clients in Europe and Asia.'

Web site: www.pslgroup.com .

All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.

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