The Modellers

February 24 2012

In the US, custom market research agency The Modellers has appointed technology sector specialist Darin Klein as Senior Vice President. Omnicom-owned The Modellers specializes in applying advanced analytics and predictive modelling to marketing and communications issues, and has a particular expertise in product development, line optimization, pricing, segmentation, message testing and brand strategy. Klein joins from Maritz, where he served as VP, Senior Account Manager in charge of the Microsoft account; prior to which, he was VP and Global Account Director at TNS Custom Research, supporting technology client accounts. Before this, Klein was Senior Market Research Manager at Microsoft, a Senior Analyst at Intel, and a Research Principal at energy provider Southern Company. The Modellers has offices in Princeton, Dallas, Minneapolis, Chicago, Salt Lake City and Los Angeles as well as Seattle, where Klein will be based. Mark Wirthlin, President of The Modellers, comments: ‘I had the pleasure of working with Darin while he was with Intel. He is a tremendous research professional with deep expertise in both quantitative and qualitative methods and a real passion for uncovering consumer, needs, wants and motivations.’ Web site: www.themodellers.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails