Ciao

July 16 2008

In the UK, the shopping comparison division of Greenfield Online subsidiary Ciao has appointed Alejandra Rojo as PR and Marketing Manager. In her new role, Rojo is responsible for public relations and marketing activities for the UK portal ciao.co.uk, as well as implementing a plan to support the growth of the comparison shopping and reviews sector.  Rojo most recently worked for British fashion brand Crombie, where she was responsible for marketing and corporate communications and for the development of strategic PR and marketing campaigns. Prior to this she was responsible for the marketing and PR of Siemens Mobile in Venezuela. She has an MA in Marketing from Huron University in London, and a BA in Mass Media Communication, PR and Advertising from her hometown Catholic University in Caracas. Alexander Miller, UK Country Manager of Ciao comments: ‘Ciao combines price comparison with a huge volume of independent consumer reviews. Alejandra is the right person at the right time to make sure that Ciao.co.uk takes full advantage of this unique position in the market’. Ciao operates shopping communities in seven countries and languages where users will find independent product evaluations. The firm was founded in Munich in 1999 and was acquired by Greenfield Online in 2005. With headquarters in Munich, and additional offices in London, Paris, Timisoara (Romania) and Wroclaw (Poland), Ciao is online at www.ciao-group.com . Last week, Greenfield completed a project to combine its Internet survey solutions business into one global survey platform for managing its panels and processing its clients' survey projects in North America, Europe and Asia. Printer-friendly version of this article. Email this article to a friend. Register for News emails