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Kate Wilson - Founder of Culture Watch
For more than 20 years Kate has been advising a wide range of businesses about marketing. She has extensive experience of all aspects of corporate and marketing strategy disciplines including brand and service positioning, identification of competitive advantage, audience segmentation, advertising and communications.
Kate is skilled in marketing audit, analysis and direction; using qualitative and quantitative research and analytical techniques to ensure understanding of markets; audiences, competitors and products. Her practical experience has ranged from top end luxury goods to fashion, FMCG, retail, healthcare and home wares. She has also advised the service sector, establishing marketing systems and processes that have given them the foundation of a marketing operation within their organisations.
Kate's current articles: (1)
A Journey into the Unknown - Taking on the Challenges of Researching Cultural Diversity - 15th February, 12
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