MRWho - People and skills in Market Research

Issue 9 - December 2002

MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.

Online research took a bit of a hammering towards the end of 2000 when overclaims about its immediate potential led to egg on the face for some of its more incautious advocates, but since then it has been quietly taking over in many areas of research, especially in the US. This month MRWho talks to some of the people who are making it happen and predicts that within a very short time it will be impossible to ignore, even in littl'ol' Europe. In our skills article, we look at public sector research and what makes it different to researching for companies, again with the help of some of the top names in the field.

There's a also a bit of Christmas cheer from a disillusioned organiser of research agency Christmas parties, and an extremely silly back page which announces that this is the last issue - Thanks everyone for the alarmed / complimentary emails but you should know by now that whatever it says about the next issue on the Back Page, can safely be ignored.

MRWho has about 850 subscribers including a majority of the bosses of major UK agencies and around 200 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The December edition was published on 11/12/02 and is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill!

If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.

Mean Salaries for Research Roles
Salary info will be updated next month, Jan 2003 to cover July-Dec 2002


arrow   Boom! [Quietly] - the rapid rise of online research
arrow   Customer Prevention - What makes public sector research fundamentally different (and which bits are the same)
arrow   (Love and) Hate - Organising the Office Christmas Party
arrow   Information on training courses in December & January
arrow   News of senior level and international appointments and vacancies
arrow   Career Clinic with Liz Norman of ENI

    Downloadable version: enter your password below to begin downloading. Passwords are available free by emailing your name, JobTitle, Company and email address to MRWho - we guarantee these details will only be used for our own stats and for admin, eg to advise you of a change of procedure. Links to extra online features will appear here shortly


Contents / blurb for previous issues:

November '02 Edition
October '02 Edition
[There was no September Edition]
August '02 Edition
July '02 Edition
June '02 Edition
May '02 Edition
April '02 Edition