EasyInsites Appoints Advisory Board

In the UK, new research agency EasyInsites is the latest to appoint an Advisory Board. Senior market research and food marketing executives from Europe and North America will help guide the firm's strategy and approach in the marketplace.

EasyInsites was launched in March by former Research Now SVP Charles Pearson. The agency focuses on custom panel solutions using technology from Cint AB.

Pearson's new board includes:

• Simon Chadwick, Managing Partner of Cambiar and CEO of Peanut Labs
• Laurent Florès, founder of web site effectiveness measurement specialist CRMMETRIX
• Ramona Cappello, founder and CEO of Corazonas Foods.

Chadwick has held a number of senior executive positions in the global market research industry, including working as CEO of NOP World. He is the past Chair of CASRO and a Fellow of the MRS.

Florès, who is currently an Associate Professor of Marketing at Université Paris II (Panthéon-Assas), has had work published in academic journals such as Marketing Science and the Journal of Advertising Research. He currently serves on the Boards of ESOMAR and ADETEM.

Before setting up Corazonas Foods in California, Cappello played a key role in the management of Mauna Loa Macadamia Nut Company prior to its sale to Hershey Foods. She was also EVP of Sales and Marketing for Kendall Jackson Wine Estates, and VP of Marketing and Corporate Development at Celestial Seasonings. She started her career at Carnation Company (now part of Nestle), where she spent 14 years in a variety of senior roles.

Pearson comments: 'I am confident Simon, Laurent, and Ramona share our staff's enthusiasm to help clients build and make optimal use of custom panels. All three have founded and grown successful businesses and companies, and their diverse areas of expertise will ensure we focus on developing and delivering innovative online research solutions.'

Since its launch, EasyInsites has partnered with QualVu and Cint to create a global VideoDiary research panel.The London-based firm is online at www.easyinsites.com .