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Quantivo and Webtrends Partner
In the US, customer behavior analytics specialist Quantivo and online analysis firm Webtrends have partnered, to enable the latter's clients to gain insights into the online behaviour of their site visitors.
Through the alliance, users will be able to extend their Webtrends Analytics service with the addition of Quantivo's on-demand behavioural analytics. The firms say that this will help web analysts and marketers better understand, segment and find value within behavioral patterns around web site content, ads and e-commerce transactions.
'By leveraging Webtrends Open Exchange, Quantivo can quickly impact our clients' thirst to uncover more and more actionable insight from their web data,' stated James McDermott, VP of Partnerships at Webtrends.
Quantivo recently extended its service to include the analysis of multiple customer events that lead to online purchases, web registrations and ad clicks. Earlier in the year, the firm rolled out Affinity Analytics, a new Software-as-a-Service tool, designed to uncover new insights about online customer behavior patterns.
Web sites: www.quantivo.com and www.webtrends.com .
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