Quantivo Tackles Multi-Event Online Behavior

In the US, customer behavior analytics specialist Quantivo has extended its service to include the analysis of multiple customer events that lead to online purchases, web registrations, ad clicks, up-sells and more.

The service now helps e-commerce and web content clients understand how customers respond to multiple transactions and programs over multiple web visits and across any time span. The aim is to help users to understand which combinations of online offers increase conversion rates, identify product affinities within baskets that contain multiple items, and recognize the sequence of events that lead to and follow the purchase of specific items.

'We all know that multiple factors often drive decisions,' explained CEO Brian Kelly. 'Companies using Quantivo are now armed with insights into multiple actions that customers take before or after any transaction or event. This information is incredibly valuable for optimizing any kind of marketing, sales, merchandising or online decision.'

Earlier in the year, the firm launched Affinity Analytics, to uncover new insights about online customer behavior patterns.

Web site: www.quantivo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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