Nielsen Internet Panel Grows Tenfold

In the US, Nielsen has launched what it describes as the industry's 'most advanced panel and platform' for measuring Internet audiences - increasing its measurement of web sites from 3,000 to more than 30,000.

Nielsen says the new panel provides better representation of Hispanics, teens, and cellphone-only households, as well as improving coverage of multiple personal computers in households.

Panel calibration techniques are embedded in the enhanced platform, including the use of the firm's TV/Internet convergence panel which provides coverage of hard-to-measure Internet users.

Internet audience measurement data from the new panel is now available, with the July 11 release containing data from the firm's NetView, VideoCensus, search and online retail measurement services.

'This enhanced platform enables us to provide clients and the industry with the best, most insightful research possible,' said John Burbank, CEO of Nielsen's online division. 'By including our TV/Internet convergence panel for online audience reporting, we are laying the foundation for better future cross-platform measurement.'

Web site: www.nielsen.com .