In the US, Nielsen has launched a new panel which it says is the first to simultaneously measure use of both television and the Internet in the same home.
The TV/Internet Convergence Research Panel comprises 2,800 people in 1,000 US households where TV viewing data will be gathered using Nielsen’s People Meters, and Internet usage information – including streaming video and web page navigation – will be captured using the firm’s online Internet measurement technology.
Time spent by consumers on TV and Internet will be gauged on a daily basis, alongside data on how usage of one media drives usage of the other.
The panel has been created as part of Nielsen’s Anytime Anywhere Media Measurement
(A2/M2) initiative, which seeks to measure media behavior across a variety of platforms.
Data is currently available through monthly Excel reports, beginning with May 2008 data. Subscribing clients will also have access to custom analyses tailored to their specific networks, programs and web sites. By December, clients will be able to access the data through Nielsen’s NPOWER TV ratings analysis tool.
Nielsen Media Research is currently funding
a study to observe how people consume media on both traditional and emerging video platforms using a technique known as ‘shadow-the-consumer’ research.
Web site: www.nielsen.com