Q2 Revenue Up and Losses Down at iPerceptions

In Canada, Voice-of-Customer analytics specialist iPerceptions has reported a 10% increase in second quarter revenue to $1.25m compared with $1.13m in the prior year period. Net loss declined from $981k in Q2 2009, to $597k in Q2 2010.

Gross margin as a percentage of revenue was 64% for the second quarter of 2010, compared with 58% for the same period in 2009.

During the quarter, the firm upgraded its WASP (web analytics solution profiler) tool, to enable users to observe the flow of all complex analytics calls generated from sources such as Flash, Javascript and other systems.

iPerceptions also added new features to its 4Q survey solution, including the ability to integrate 4Q data within Google Analytics reports.

'The recent launch of WASP 2.1 and the new 4Q features have been met with great enthusiasm by current clients, marketing experts, and the web analytics community in general,' stated President and CEO Claude Guay. 'With our expanding portfolio of innovative and affordable web analytics solutions, we continue to attract and renew many well-known brands.'

Web site: www.iperceptions.com .