iPerceptions Buys Web Analytics Tools

Canadian customer analytics provider iPerceptions has bought a number of web analytics products from industry practitioner Stéphane Hamel. Terms were not disclosed.

Hamel's Web Analytics Solutions Profiler (WASP) tools complement iPerceptions 4Q online survey and WebValidator solutions, by helping site owners understand how their web analytics solution is implemented, and enabling them to make changes to improve data quality.

It has been designed to provide a crawler for tag edits, and features an intuitive interface and compatibility between all major web analytics providers.

WASP was developed by Hamel, who said he had received other offers for the suite, but felt iPerceptions was best positioned for developing it further.

He will remain as an independent member of the iPerceptions Advisory Council, and stay closely involved with helping develop new applications for the analytics community.

'We are seeing a pronounced shift towards tactical insights in the world of web analytics,' said iPerceptions President and CEO Claude Guay. 'To achieve tactical results, organizations must begin to put muscle behind proper analytics tool implementation, and that's where WASP's value is really showcased.'

WASP recently received the Web Analytics Association Leadership and Technical Excellence Recognition award (WAALTER) for leadership and innovation in the field of web analytics.

Web sites: www.iperceptions.com and www.immeria.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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