Decision Resources Unveils Product Assessment Tool

US pharma and healthcare specialist Decision Resources has launched an interactive web-based platform that allows users to search for 'product analogues' - modified drugs based on the structure of existing medicine - and assess potential market opportunities.

Based in Waltham, MA, Decision Resources also owns physician and consumer opinions agency Manhattan Research; Fingertip Formulary, which provides access to and insight into formulary data in the US; and syndicated and custom market research firm BioTrends Research Group.

Its new 'Analogue Tool' categorizes a range of markets and products to enable users to understand market opportunities and select appropriate product analogues.

These product analogues are based on company-reported sales data, and are characterized using clinical measures on drug safety, delivery and efficiency, along with formulary information from Fingertip Formulary.

'Product analogues are essential for quickly assessing business opportunities,' states Director Stephan Gauldie. 'By providing an extensive number of product analogues and a range of metrics, Decision Resources is making it easier for business development teams to quickly access relevant data to understand the market opportunity for investigational products, acquisition targets or possible licensing opportunities.'

Web site: www.decisionresources.com .